MONOPOLY

The finer things in life tend to carry a price tag that is far too exorbitant for the average person. In the westernized world however, exclusivity created on the basis of expense is seen as a norm that differentiates the wealthy from everybody else. This degree of inequality between the proverbial "haves" and "have nots" is what outlines the power that exists where wealth is heavily concentrated. This is the power of relationships, networks and connections.

A Law of Nature

Time defines every moment of how human beings perceive life. The finite nature of time is what drives humans to be as bold, instinctive and progressive as they are. When those principles are applied to the development of a car, it results in the creation of something that reminds human beings of what they are capable of achieving, when they commit themselves to unleashing their imaginations.