NARRATIVE: MONOPOLY

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Alfa-Romeo (Type 916) GTV V6 by Carrozzeria Pininfarina S.p.A.

Carrozzeria Pininfarina S.p.A. – more commonly known as Pininfarina – is part of an exclusive club of Italian design houses and coach-builders which have dominated the automotive design and coach-building landscape for almost a century. These are design houses and coach-builders that have – over the decades – led their own automotive renaissance; spurred on by the Italian influence in architectural design and fashion that captured the globe halfway through the twentieth century. This is a club which includes the likes of Gruppo Bertone, Carrozzeria Ghia S.p.A. and Carrozzeria Zagato to name a few. These names have been responsible for the creation of some of the most captivating designs that the automotive industry has ever seen, designs that continue to capture the attention of individuals with an interest in art, style, sophistication and the finer things that life has to offer. Owing to the prolific insurgence of Italy in the motor-racing arena during the twentieth century, several Italian automotive manufacturers have emerged that continue to be famed for the creation of their performance vehicles. These manufacturers include the likes of Alfa-Romeo, Maserati and most notably Ferrari – companies that have been associated with the creation of the venerable dream car.

04. © Ferrari 275 GTB - Donga Tshabalala - ENLISTED by Donga Tshabalala

The Ferrari 275 GTB was a product of Pininfarina design – a car from a company that has been associated with the creation of the venerable dream car.

Italy is characterized by a business culture that is nested in the necessity to cultivate close relationships drenched in loyalty, fondness and a deep sense of trust. A perfect example of this with regards to the Italian automotive design and coach-building industry relates to the partnership that was forged at a restaurant in 1951 between Battista “Pinin” Farina and Enzo Anselmo Giuseppe Maria Ferrari. This was a restaurant meeting which has gone on to see the Pininfarina name grace the fenders of some of the most exclusive vehicles in the world, ultimately distinguishing it as being the benchmark by which other design houses and coach-builders are judged. This partnership has resulted in the mutual development of the reputations of both Ferrari and Pininfarina, leaving them to be widely considered by the rest of the world as masters in the fine art of producing the most beautiful cars in the world.

04. © Ferrari 275 GTB - Donga Tshabalala - ENLISTED by Donga Tshabalala“The partnership between Pininfarina and Ferrari has resulted in the mutual development of the reputations of both these companies. This has left both Ferrari and Pininfarina to be widely considered by the rest of the world as masters in the fine art of producing the most beautiful cars in the world.”

The creation of close relationships among business associates is a practice which lends itself a profound amount of credence – it is what results in the understanding of what makes someone who they are at the most fundamental of levels. This is key when it comes to recognizing and anticipating certain behavioral patterns among potential business associates prior to the commitment of a business partnership being made. Being able to recognize the variety in behavioral patterns among business associates is what makes it possible to avoid the flaws that make some people more destructive than others. However, no destructive behavioral patterns characterize the partnership between Pininfarina and Ferrari – a fact that is signified by the profitability of both companies. History has therefore been successful in demonstrating that the partnership between Enzo Ferrari and Battista Farina has been a match made in heaven on Earth.

Alfa-Romeo is one company that can claim the privilege of associating itself with the likes of Pininfarina. An example of their association exists in the form of the Alfa-Romeo GTV. On the one hand, its exterior design was the brainchild of Enrico Fumia – a Pininfarina designer, and yet Walter de Silva – a designer working at the Alfa-Romeo Style Centre or “Centro Stile” in Italian – oversaw the work of its design detailing and interiors. This was a car that was developed to replace the Alfa-Romeo GTV6 – a car that, whilst imperfect, continues to be loved by people who consume the history of Alfa-Romeo faster than it can be created. In the case of the GTV, the imperfections that characterized its predecessor were almost completely eradicated from its own development as it was created to rival the likes of BMW, Audi and the now defunct SAAB.

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“On the one hand, its exterior design was the brainchild of Enrico Fumia – a Pininfarina designer, and yet Walter de Silva – a designer working at the Alfa-Romeo Style Centre or “Centro Stile” in Italian – oversaw the work of its detailing and interiors.”

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“The Alfa-Romeo GTV was a car that was developed to replace the Alfa-Romeo GTV6 – a car that, whilst imperfect, continues to be loved by people who consume the history of Alfa-Romeo faster than it can be created.”

The Alfa-Romeo GTV is a car that was designed for individuals who had a keen interest in driving. This is a fact that is outlined by the development of its initial prototypes which were bench-marked against the Lotus Elan – a car from a company with a formidable racing pedigree that is steeped in the skill of developing vehicles that have been celebrated for their handling since time immemorial. The result of this is the creation of a vehicle that has lauded Alfa-Romeo the accolades of 1995 for the “Engineer of the Year” for chief Alfa-Romeo engineer Bruno Cena,” and “The World’s most Beautiful Automobile” award.

“The Alfa-Romeo GTV is a car that was designed for individuals who had a keen interest in driving.”

06. © Lotus (M100) Elan - Donga Tshabalala - ENLISTED by Donga Tshabalala

“The initial prototypes of the Alfa-Romeo GTV were bench-marked against the Lotus Elan – a car from a company with a formidable racing pedigree steeped in the skill of developing vehicles that have been celebrated for their handling since time immemorial.”

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“The Alfa-Romeo GTV has lauded Alfa-Romeo the accolades of 1995 for the “Engineer of the Year” for chief Alfa-Romeo engineer Bruno Cena,” and “The World’s most Beautiful Automobile” award.”

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