ABOUT

There is a man living in a community where his contribution to society is needed. There is a woman living in a home where she is responsible for the well-being of the daughters and sons who will change the world. At the beginning of every morning, both these individuals awake to a planet that demands that they play a pivotal role in its improvement. The man might be the owner of a business. The woman might be employed as an educator at a school. However unrelated these people may be to each other does not change the reality that they both use a single medium to achieve the goals that make them upstanding members of society. These two people might even frequent the same places, blissfully unaware of the fact that they consistently cross paths – paths that find their existence in the form of roads. It is at this moment that the vision of engineers, inventors and creators manifests itself as the necessity that takes this man and woman to the places where they are destined to be. It is at this moment that the single medium that this man and woman use to become upstanding members of society is introduced. It is at this moment that the honorable mention of the car is made.

The man responsible for the management of his own business and the woman held accountable for the education of the children who will lead the future may not recognize the genius that exists in what they step inside as they travel from points A to B. The convenience of being able to control the outcome of a journey with the use of a gear lever, pedals and a steering wheel is one that is overlooked, which seemingly leads to a dismissal of the significance of the automotive industry by those of us who depend on it for transportation. It is for this reason that ENLISTED by Donga Tshabalala exists – to communicate the significance of the automotive industry in relation to the daily lives of people. The lives of every human being can be defined through the use of narratives. It is these narratives that make it possible to follow the evolution of the lives of people. This evolution can be found in events as innocuous as learning to drive for the very first time or having enough money to purchase a first car. It is through these events that a link between the lived experiences of people and the automotive industry can be made – a link which proves that cars are far more than the sum of their parts.

The writing makes use of imagery – the use of evocative and expressive language to enhance the depth of each article. The use of this literary device complements the objective of each piece of writing – to find a relationship between cars and human life – a relationship that goes beyond driving and transportation. These are relationships that aim to prove that cars are much more than mere disposable mechanical objects to the people who own them. These are relationships that exist for that man and his business and the woman who teaches to demonstrate that the car can be the backbone of the existence of the dreams that a person has. These are the relationships that exist in this monochrome world where cars and people come together. Welcome to a world where CARS DEFINE LIFE.