The second installment of the Alfa-Romeo origin story begins with The Great Depression. This story delves into one of the most tentative eras of Alfa-Romeo history, during which time the company had to transition from being an automotive manufacturer to becoming an aeronautical manufacturer throughout World War II.
Tag: Business
Origin Story: Alfa-Romeo
The first installment of the Alfa-Romeo origin story begins in France with an entrepreneur who launched a division of his company in Italy. The story then progresses to explore the relationship that existed between France and Italy, and how that relationship developed Alfa-Romeo through to the start of The Great Depression.
NARRATIVE: The Resolution
Can restlessness motivate someone to take the time to think about what their lives have become? If so, what experiences can lead an individual to not only question the outcomes of their lives, but to change them for the better?
NARRATIVE: MONOPOLY
A monopoly is described as an exclusive control or possession of the trade in a commodity or service. As an unwritten fact, the automotive design and coach-building industry has for long been considered monopolized by Italians. However, in an age where car manufacturers design their own products, coach-builders are now seen as a way of the past. Perhaps it would be worth noting that there was a time when these design houses were all the rage.