The third installment of the Alfa-Romeo origin story begins with a brief overview of the designers, engineers, leaders and institutions that supported the Italian manufacturer from The Great Depression to the end of World War II. The story also looks at the evolution of Alfa-Romeo post World War II and the people who influenced its most successful eras and assisted it in its most trying of financial times.
Tag: Engineering
Origin Story: Alfa-Romeo
The first installment of the Alfa-Romeo origin story begins in France with an entrepreneur who launched a division of his company in Italy. The story then progresses to explore the relationship that existed between France and Italy, and how that relationship developed Alfa-Romeo through to the start of The Great Depression.
NARRATIVE: The Definition
What is the best way to define the contemporary Alfa-Romeo hatchback in a vehicle segment that is inundated with rivals that exceed its capabilities? What can the Alfa-Romeo Giulietta provide that hatchbacks from other manufacturers seem to lack, especially considering that it is car that has been in production for over a decade?
NARRATIVE: A Law of Nature
The symbol of a life well lived is best defined by progress. In relation to the automotive industry, progress is often measured empirically. However, can a more esoteric analysis of vehicle progress supersede the empirical analyses that the automotive industry is accustomed to?