The second installment of the Alfa-Romeo origin story begins with The Great Depression. This story delves into one of the most tentative eras of Alfa-Romeo history, during which time the company had to transition from being an automotive manufacturer to becoming an aeronautical manufacturer throughout World War II.
The first installment of the Alfa-Romeo origin story begins in France with an entrepreneur who launched a division of his company in Italy. The story then progresses to explore the relationship that existed between France and Italy, and how that relationship developed Alfa-Romeo through to the start of The Great Depression.
What is the best way to define the contemporary Alfa-Romeo hatchback in a vehicle segment that is inundated with rivals that exceed its capabilities? What can the Alfa-Romeo Giulietta provide that hatchbacks from other manufacturers seem to lack, especially considering that it is car that has been in production for over a decade?
The associations we make with vehicle manufacturers are pivotal ones. Perhaps this is the reason why when a famous motoring journalist sets the precedent for the connotations relating to a specific car company, nobody questions it. However, are his opinions set in stone or can they be equally critiqued?