The third installment of the Alfa-Romeo origin story begins with a brief overview of the designers, engineers, leaders and institutions that supported the Italian manufacturer from The Great Depression to the end of World War II. The story also looks at the evolution of Alfa-Romeo post World War II and the people who influenced its most successful eras and assisted it in its most trying of financial times.
The second installment of the Alfa-Romeo origin story begins with The Great Depression. This story delves into one of the most tentative eras of Alfa-Romeo history, during which time the company had to transition from being an automotive manufacturer to becoming an aeronautical manufacturer throughout World War II.
The first installment of the Alfa-Romeo origin story begins in France with an entrepreneur who launched a division of his company in Italy. The story then progresses to explore the relationship that existed between France and Italy, and how that relationship developed Alfa-Romeo through to the start of The Great Depression.
What is the best way to define the contemporary Alfa-Romeo hatchback in a vehicle segment that is inundated with rivals that exceed its capabilities? What can the Alfa-Romeo Giulietta provide that hatchbacks from other manufacturers seem to lack, especially considering that it is car that has been in production for over a decade?
The associations we make with vehicle manufacturers are pivotal ones. Perhaps this is the reason why when a famous motoring journalist sets the precedent for the connotations relating to a specific car company, nobody questions it. However, are his opinions set in stone or can they be equally critiqued?