The first installment of the Alfa-Romeo origin story begins in France with an entrepreneur who launched a division of his company in Italy. The story then progresses to explore the relationship that existed between France and Italy, and how that relationship developed Alfa-Romeo through to the start of The Great Depression.
The associations we make with vehicle manufacturers are pivotal ones. Perhaps this is the reason why when a famous motoring journalist sets the precedent for the connotations relating to a specific car company, nobody questions it. However, are his opinions set in stone or can they be equally critiqued?