Origin Story: Alfa-Romeo

The first installment of the Alfa-Romeo origin story begins in France with an entrepreneur who launched a division of his company in Italy. The story then progresses to explore the relationship that existed between France and Italy, and how that relationship developed Alfa-Romeo through to the start of The Great Depression.

NARRATIVE: The Definition

What is the best way to define the contemporary Alfa-Romeo hatchback in a vehicle segment that is inundated with rivals that exceed its capabilities? What can the Alfa-Romeo Giulietta provide that hatchbacks from other manufacturers seem to lack, especially considering that it is car that has been in production for over a decade?